The “Editorial Cabinet” Tactic, or the Easiest Content Marketing Value-Add Ever
(Skip to this section if you want to ignore additional exposition, rants, and context, and just learn what the Editorial...
(Skip to this section if you want to ignore additional exposition, rants, and context, and just learn what the Editorial...
As an acquisition marketer, you speak in the language of CTAs, CPAs, and of course, landing pages are at the...
I travel a lot for both work and pleasure, and I’ve developed some idiosyncrasies and some wisdom as well. I...
A/B testing is an important skill for anyone to learn, whether you’re a marketer, product person, designer, or an analyst....
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...
Besides being really fun, A/B testing (aka split testing, but not excluding multivariate testing) is a way everyone involved with...
More data isn’t necessarily better, and in fact, sometimes more data leads to much worse decision making. We’re all trying...
Content marketing is often looked at as a “brand” channel. In opposition to a “performance” channel, brand channels tend to...
I’m a marketer, but I spend a lot of time in R. I use it to analyze A/B tests and...
“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the...