Hi, I'm Alex Birkett.
Deep dive essays on growth, optimization, and life.

Alex Birkett

The 8 Best Business Automation Software Tools in 2021

In addition to getting rid of repetitive tasks through automation, customer and employee needs are evolving, leading to an increase...

The 5 Pillars You Need to Build an Experimentation Program

I believe in the power of experimentation. But most companies have stumbled tremendously in building powerful experimentation programs. See, the...

The 9 Best SEO Reporting Software Tools in 2021

Whether you operate in-house, freelance, or at an agency, you’ll know that one of the most valuable–and most strenuous–tasks you...

Ahrefs vs SEMrush: Best SEO Platform in 2021?

SEO blows up the internet. Nobody can escape it. Every blogger has at least some interest in understanding it, and...

The 8 Best Grammarly Alternatives in 2021

Writing content of any kind takes a lot of effort and energy. If you’re a digital marketer, content writer or...

The 9 Best Sales Enablement Apps in 2021

With most companies embracing marketing automation and customer experience management technologies, it’s no wonder that salespeople are struggling with their...

12 ideas for turning inactive email subscribers into avid brand followers

Does looking at your email open rates disappoint you? Do click-through rates make you sad even more? If your answer...

The 13 Best Online Course Platforms in 2021 (Objectively Reviewed)

With the proliferation of smartphones and tablets, it seems that everyone is doing online education. Of course, as an edupreneur...

The 15 Best Website Analytics Tools in 2021 (Reviewed by Practitioner)

Website analytics as an industry has come a long way. Once upon a time, it wasn’t so easy to collect...

No-BS Advice for Starting Your Digital Marketing Career

I was recently asked on a podcast what advice I would give new college graduates starting a digital marketing career....

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