Hi, I'm Alex Birkett.
Deep dive essays on growth, optimization, and life.

Alex Birkett

How to Write Well

As early as college, I knew I wanted to get world class awesome at three things (professionally): Building and growing...

What is Conversion Rate Optimization? (+ Common Myths and Misunderstandings)

You’ve landed on this article for one of two reasons. The first (most probable) reason is that you heard the...

The 23 Best CRO Tools in 2020

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it...

The Barbell Strategy for Risk-Averse Content Marketing

“Marry an accountant, but have occasional flings with rock stars.” – Nassim Nicholas Taleb The worst thing that can happen...

The 35 Best Content Marketing Tools in 2020

Alright, here we go, another list of marketing technology products! (Silence from the audience) Well, this one will be different....

The “Editorial Cabinet” Tactic, or the Easiest Content Marketing Value-Add Ever

(Skip to this section if you want to ignore additional exposition, rants, and context, and just learn what the Editorial...

The 13 Best Landing Page Builders in 2020 (Personally Reviewed w/ Data)

As an acquisition marketer, you speak in the language of CTAs, CPAs, and of course, landing pages are at the...

Some Travel Tips for a Leisurely, Memorable, and Impactful Adventure

I travel a lot for both work and pleasure, and I’ve developed some idiosyncrasies and some wisdom as well. I...

The 10 Best A/B Testing Books for Practitioners of All Levels

A/B testing is an important skill for anyone to learn, whether you’re a marketer, product person, designer, or an analyst....

2019 Recap (and 2020 Goals)

New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...

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