Hi, I'm Alex Birkett.
Deep dive essays on growth, optimization, and life.

Alex Birkett

ActiveCampaign vs Drip: an Objective 2021 Review

If you’re on the hunt for the perfect email marketing and CRM tool, you’re in luck. In this article, we...

The 11 Best Copywriting Software Tools in 2021

Developing and maintaining a top-notch copy is no easy feat. It takes a great deal of research, time, and skills...

The 11 Best Landing Page Optimization Tools in 2021

Marketers build landing pages, and landing pages require optimization. They’re a great playground for optimization and experimentation. Whether designed for...

Ballin’ on a Budget: 10 Best Free Email Marketing Software Tools in 2021

The money is in the list. Those who can build effective email marketing programs outperform those who don’t. Especially if...

8 Things I Learned at HubSpot

Alright, so I left HubSpot after almost 4 years. Joined a fast growing startup to run their experimentation program. I...

Mailerlite vs Mailchimp: Which is the Better Freemium Email Tool in 2021?

Building email campaigns and connecting with your target customers has never been easier. It has never been more important either....

The 9 Best Calendly Alternatives in 2021 (Extensively Reviewed)

Even though most sales teams, entrepreneurs, and marketers know about and have used Calendly to schedule meetings, it’s not always...

The 9 Best Keyword Trackers in 2021

No matter the scale of your company or your industry, if you’re doing digital marketing, SEO and content marketing are...

The 11 Best Chatbot Platforms in 2021 (Comprehensive Review)

Did you know that about 69% of customers prefer chatbots due to their ability to provide instant replies to simple...

Leadpages Vs Clickfunnels: Which is Best for Your Business in 2021? (Review)

Not sure which one to choose between Leadpages and Clickfunnels? I know, It’s a tough decision to make. Both are...

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