Last Updated on March 7, 2024 by Alex Birkett
Here’s the thing I’ve learned about AI writing software:
It’s not meant to be perfect. It’s meant to be useful.
You’re not going to find an AI writing assistant that completely replaces humans.
Or rather, if you try to take the human out of the equation, your content is going to suck and it’s not going to perform well.
So if you’re looking for Rytr alternatives, keep that in mind: the tool should be useful in eliminating writer’s block, speeding up your time to publication, or improving your writing style.
What is Rytr?
Rytr is an AI copywriting tool that helps you generate content for long-form blog posts, Facebook ads, emails, product descriptions, sales pages, and much more.
It’s got some 2 million users and a 4.9 out of 5 rating on G2. People clearly love this tool.
Essentially, it’s built on top of GPT-3 (a general purpose natural language artificial intelligence) and can be used to generate all types of copy, from long form blog posts to rewriting micro-copy like Tweets.
Rytr is a great tool for businesses who want to save time on content creation or who struggle with coming up with ideas for their content (best use case might really be to reduce writer’s block – that scary old blank page)..
However, it’s important to note that Rytr is not a replacement for human writers.
The articles it writes are not going to be Pulitzer Prize-worthy and will likely require some editing before they’re ready to be published.
That being said, Rytr can be a valuable tool for businesses that want to generate a lot of content quickly and easily.
Check out how easy it is to use:
This is their basic content editor. You can see they’ve got language settings (they have 35 languages available) as well as the tone (they also give you tons of pre-selected tone options).
Finally, you get to select a use case (this is sort of their “template” feature).
I chose “blog section writer,” and gave a little description of this post here that I’m trying to write on Rytr alternatives. Here’s the initial copy it gave me:
Again, not bad. But also not the most impressive in terms of style.
On pricing, Rytr is one of the best.
They have a free plan that is quite generous (you’ve got access to all their use cases and tones. Their starter plan is only $9/month for up to 100k characters.
Rytr was only launched in 2021 and already has some 60,000 users. Like other Rytr alternatives I’ll mention below, the tool is built on top of OpenAI / GPT-3 technology.
The two biggest downsides to Rytr are:
- It’s not great for generating high quality long form content.
- The quality outputs are lacking compared to other tools.
Luckily, there are just a stunning amount of alternative options for those wanting an AI writing tool. Let’s cover the best alternatives to Rytr.
Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions espoused in the content nor the style in which they are written. If I think a product sucks, I’m not going to say otherwise. This is just a bonus and a way to fund the whole operation. Anyway, enjoy the article
The 9 Best Rytr Alternatives
- Jasper
- Copy AI
- Writesonic
- Hypotenuse AI
- Wordtune
- Content at Scale
- Frase
- GrowthBar
- Anyword
1. Jasper AI
Jasper AI is an AI content creation platform that is built on top of the GPT-3 AI engine.
This allows Jasper AI to generate long-form content quickly and easily. You can use their document editor (which acts much like a Google Docs editor) to inject commands, write free form, or just co-write alongside Jasper.
Jasper AI also has an integration with Surfer SEO (a content optimization tool), which is a tool that helps you optimize your content for search engines. You can write side-by-side with on-page SEO recommendations:
Jasper AI also has a community recipes library that allows you to use workflows created by other users.
You can also create and upload your own recipes.
This might be the biggest pro and also the biggest con of Jasper: it’s powerful. Essentially, when you first start using it, you might not “get it.” It took me a long time to understand how to best use Jasper as an AI writing assistant to help me 2X my content output.
But it’s worth learning, and they do have a solid amount of support documentation and training (as well as their Facebook community, which is super active).
If you’re a beginner, they have several ready-made templates to get you started (stuff like landing pages, Facebook Ads, and even copywriting frameworks like AIDA and PAS).
Jasper also gives you access to a grammar checker (Grammarly integration) as well as a plagiarism checker directly within the editor.
Jasper allows for multiple users, even on the starter tier, making it one of the more accessible platforms for marketing teams.
Pricing: $29/mo when paid monthly for the starter plan (20,000 words a month). Boss Mode (highly recommended) starts at $59/mo when paid monthly (and you get 50,000 words per month)
G2 Score: 4.8/5
2. Copy AI
Copy.ai is an AI copywriting tool that helps you generate content for your website, blog, or social media.
It has a library of hundreds of templates that you can use to get started with the platform.
Copy AI also allows you to create free-form content, which means you can write about any topic you want.
They’ve got a neat tool where you can generate a piece of long form content in a few clicks.
You just enter a keyword and it gives you a content outline. You edit the content outline, and it gives you a content brief with bullet points. And after editing the content brief, you click a button and it gives you a full AI generated blog post.
Copy AI is a great tool for businesses who want to quickly generate a lot of content, but I do find it’s harder to control the quality than with Jasper or other alternatives. It’s also got a higher starting price ($49/mo) than other tools on this list (though they do have a nice freemium plan).
Pricing: starts free for up to 2,000 words per month, and then plans begin at $49/mo for 40,000 words and access to all templates and features. 5 team members can join on the starter plan.
G2 Score: 4.9/5
3. Writesonic
Writesonic is a powerful AI writer that is also built on top of GPT-3, the most advanced AI for natural language processing as of this writing.
I like Writesonic for its templates.
It’s easier to get started with Writesonic than Jasper and Copy AI, especially for specific use cases like short form content on Google Ads, blog introductions, search engine meta descriptions, subject lines, and product descriptions.
Though Writesonic also has a free form content editor that lets you write long form content, I think it’s a little less intuitive and powerful than Jasper or Copy AI & its alternatives.
I did a whole post covering Jasper AI and Writesonic, and my simple conclusion is this: Writesonic has a lot of advantages for beginners and has a much cheaper starting point ($10/month), but Jasper wins on customizability and power.
The one exception might be their AI generated landing page tool, which generates an entire sales page for you with just a few inputs.
Writesonic, I should mention, also launched an AI image generator called Photosonic that is quite good.
Pricing: free trial and then $10/month for 30,000 words (only allows access to short form content templates). Their pricing is a bit confusing, but it scales really well with usage.
G2 Score: 4.8/5
4. Hypotenuse AI
Hypotenuse AI is built for ecommerce marketers and retailers.
Its AI-powered content engine can help you generate product descriptions, social media posts, email content, and more.
Four things stand out to me about Hypotenuse AI:
- Their bulk content generation feature allows for mass-scale content creation (great for product descriptions)
- They have an AI image generation tool
- Their content detective feature allows you to research factual content for articles
- They’ve got a native Shopify integration
If you’re looking for an AI tool that’s specifically built for ecommerce marketers, then Hypotenuse AI is a great option.
Pricing: Starter plan is $29/month for 100 credits (which is about 25k words and 200 watermark-free AI images). They also have a free trial (no credit card required).
G2 Score: 4.2/5
5. Wordtune
Wordtune is a little bit different from the other AI copywriting tools on this list.
It doesn’t generate net new content; rather, it helps you improve your existing writing. It goes a bit further than Grammarly (which is great at grammar and spelling) and helps you create content that is stylistically better than you’re used to.
Basically, through the power of artificial intelligence, they can rewrite and summarize content using different tones and styles.
It’s available to try directly on their website without an account, or you can download the Chrome extension for free. This allows you to improve your writing everywhere – Google Docs, Microsoft Word, WordPress, etc.
This one is more of a Quillbot alternative, but it’s one of the tools I use all the time to make sure my writing is clean and concise.
Here’s an example of a rewrite it suggested within the Google Doc for this article:
Pricing: free! Then paid plans start at just $9.99 / month
G2 Score: 4.3/5
6. Content at Scale
Content at Scale is a tool I recently heard about and tried, but I’m already digging it.
It’s an AI powered content writer like the others on this list, but its value proposition is essentially to create the entire blog post for you – from keyword to full draft.
This is obviously a huge claim. So I tested it out.
I tried to build a post using only the keyword “Rytr alternative.” And true to its claim, it did generate an entire blog post based solely on the keyword as an input.
I’ll say a few caveats here: the draft wasn’t good. It would have required A TON of editing, probably on par with what it would take to write a draft from scratch.
However, I’m interested in producing high quality content, and I don’t have a ton of problems with writer’s block. I could see this being useful for someone who truly needed to produce – ahem – content at scale.
So for me, at this point, it’s not a solution I would personally get a ton of use out of. But it truly was zero effort to create a whole post, which was pretty impressive.
Pricing: Unsure the model, but their page says $0.01 to $0.018 per word
G2 Score: NA
7. Frase
Frase is an SEO platform with tons of interesting features for writers, SEOs, and marketers.
First, it’s a great content optimization tool. Like Clearscope or Surfer, it helps you reverse engineer on-page SEO dimensions and keywords to help optimize a piece for a given keyword.
Before you ever write a piece, it’s also great for generating research, outlines, and content briefs. I frequently use it to help me plan a piece of content like this one.
Where it differentiates from other content analysis and optimization tools is they also have AI generated content functionality. Using one of several prompts and templates, you can go from researching to outline to writing the blog post all in the same platform.
This has consistently been in my SEO tech stack for the last few years. I don’t always use the AI copywriting software components, but I do love it for its outlining features.
Pricing: $14.99/mo for 1 user seat and up to 1 article a week (with a 5 day trial for $1).
G2 Score: 4.8/5
8. GrowthBar
GrowthBar is a new SEO platform that is constantly improving and evolving.
It started as a Chrome extension that gave you easy access to SEO research data like rank tracking, backlink analysis, and keyword research. Now, they’ve got an AI powered copywriting tool built on top of GPT-3 that helps you speed up content production anywhere you’re writing.
The fact that they have both a software interface as well as a Chrome extension is a big plus. It means you can generate content anywhere you’re used to writing (for me, this is typically in Google Docs or Notion).
Pricing: Standard plan begins at $48 /Month when paid monthly (big discount when paid annually)
G2 Score: 4.9/5
9. Anyword
Anyword is the AI copywriting software built for teams.
Unlike Jasper, Rytr, and several other AI writing assistants on this list, Anyword is NOT built on GPT-3, but rather a proprietary predictive analytics tool. In fact, this team has been around since 2013, long before the days of OpenAI and GPT-3.
What I like about Anyword is it incorporates more of a “marketing” tool kit. You can, for instance, create and describe your ideal customer personas and generate copy that resonates with that specific audience.
They also have a predictive analytics feature that gives you a score out of 100 designed to predict how it will resonate with that audience.
While other AI copywriting tools are either general purpose or cater towards the SEO audience, this one focuses much more on “high converting copy,” so stuff like sales pages, landing pages, ads, and product descriptions.
They also give API access as a part of their enterprise plans (which don’t have pricing listed on their website).
Pricing: starts free for up to 1,000 word credits per month, and then first paid plans starts at $29/month when billed monthly
G2 Score: 4.7/5
Wrap up on Rytr Alternatives
Rytr is a great product, but there are now tons of great Rytr alternatives to choose from.
Looking for a general purpose and powerful “daily driver,” Jasper AI or Writesonic will do well.
Looking for more of a “done for you” solution and willing to sacrifice some quality and input control? Copy AI or Content at Scale will do you well.
And for more comprehensive SEO suites – both Frase and GrowthBar are stacked with features as well as having great AI copywriting software incorporated into the platform.
My advice? Give a few a try and see what you like. Most have free trials or freemium plans so you can kick the tires.
And remember: these AI writing tools don’t replace content writers. They can augment their capabilities, reduce writer’s block, and improve style. But you’ll still want to make sure you have an editor or someone to “manage” the artificial intelligence.