Last Updated on January 10, 2024 by Alex Birkett
The numbers don’t lie: AI writing software is growing fast AF.
For every incredulous spectator out there, there are probably 5 other people quietly producing more and better content with the use of AI powered copywriting tools.
The use cases for these tools are broad.
Some tools purport to write an entire long form blog post for you in minutes; some, however, are just meant to help you rewrite and paraphrase content you’ve already written.
Paraphrasing may be one of the best use cases for these tools at the moment – one that can augment and improve copywriting instead of replacing writers.
What is an AI Paraphrasing Tool?
AI paraphrasing tools are a type of copywriting software that’s built on top of machine learning or artificial intelligence and help you rewrite or paraphrase content that you’ve already written.
Many AI copywriting tools help you generate text from scratch.
For instance, Jasper AI is one of the most popular all-purpose AI writers, and I’m using it right now to help me outline this article.
Jasper AI, and many alternative tools, also can rewrite and paraphrase existing copy. For instance, let’s rewrite the above paragraph to make it sound like Joe Rogan wrote it:
Pretty neat.
Many other tools simply serve to improve existing copy.
The most popular of these, Grammarly, helps you identify grammar and spelling errors in your content.
In the article that follows, I’ll cover 7 of my favorite AI paraphrasing tools.
I’ll cover the core features of each tool (beyond paraphrasing content, if applicable), pros and cons of the platform, pricing, and who the platform is best for.
Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions espoused in the content nor the style in which they are written. If I think a product sucks, I’m not going to say otherwise. This is just a bonus and a way to fund the whole operation. Anyway, enjoy the article!
The 7 Best AI Paraphrasing Tools
- Quillbot
- Jasper AI
- Wordtune
- Copy AI
- Hypotenuse AI
- Writesonic
- Rytr
1. Quillbot
Quillbot is one of the most popular AI paraphrasing tools on the market.
Get this: they claim that it’s used by over 50 MILLION users. Absolutely bonkers.
But it makes sense. The tool is great. And simple to use. And free.
You can actually just pop over to their website and try it out for yourself without creating. an account.
Of course, premium features will cost you (not an arm and a leg – just $9.99 a month). These features include:
- Style toggles like formal, simple, creative, expand, and shorten
- Synonym toggle
- Plagiarism checker
- Grammar checker
- Co-writer
- Summarizer
- Citation generator
They also have a Chrome extension you can use to rewrite content anywhere as well as a Microsoft Word extension.
Who’s it best for? Honestly, I think anyone can get a lot of value from this. SEO marketers hoping to create repurposed guest posts, teachers and editors looking to check for plagiarism, or really just anyone who writes (which is pretty much everyone) that wants to generate smoother sentences.
Pricing: free! Paid plans start at $9.99 per month
G2 Score: NA
2. Jasper AI
Jasper AI is an all-in-one AI copywriting tool that can help you with everything from writing long-form articles to generating social media posts.
Jasper AI provides a wide range of features, including rewriting, paraphrasing, and summarization; article generation; content ideation; and a Grammarly integration that is directly embedded in their content editor.
I’ll put my bias up front: I love Jasper. I use it to create outlines for my long form blog posts as well as to repurpose my blog posts into smaller forms of content like Tweets and LinkedIn posts.
It’s easily the most powerful AI copywriting tool I’ve used, especially if you use Boss Mode (which lets you use their free form AI sidekick as well as custom advanced commands).
For rephrasing, they have several great templates including an AIDA copywriting framework template, a sentence expander, a paragraph paraphraser, and perhaps my favorite, a text summarizer:
All around great product that just continues to innovate (and hey, they just launched an AI image generator as well).
Who’s it best for? Jasper CAN be used by anyone, but I think the people who will get the most value out of it will be prolific content marketers, copywriters, and teams using it to produce more and better content. If you just need a few rewrites here and there, it’s probably overkill. But for serious content producers, this is best in class.
Pricing: Starts at $24/mo when paid annually, but what you really want is the Boss Mode plan that starts at $49/mo when paid annually
G2 Score: 4/8/5
3. Wordtune
I’ve only recently discovered Wordtune, but it has quickly become one of my favorite paraphrasing tools.
And it’s definitely the best paraphrasing tool for web based content writers with its free Chrome Extension that helps you paraphrase content anywhere online.
For example, take a look at this quick rephrasing I did here in a Google Doc:
Another cool thing about Wordtune is you can use it for free on their website without creating an account. Just enter your text into the input box and it will spit out original content with a new sentence structure (often much better than you had written previously):
Of course, this sandbox demo is limited to a 280 character count. But even the full featured Chrome Extension starts out free, and from there the paid plans begin at $9.99 / month.
Like Quillbot and its alternatives, this tool gives you the ability to choose the writing style for your paraphrased content, including options for casual and formal tones, shorten and expand sentences, and full paragraph rewrites.
Wordtune supports multiple languages, and while they don’t have a plagiarism checker, they claim all of their outputs are original content and plagiarism free.
They have fewer customizable options than other AI paraphraser tools here, but I often find the outputs to be of excellent quality.
Side note: I put together a list of the best Wordtune alternatives here.
Who’s it best for? Individual marketers and writers who produce a large amount of content. Quillbot might be better for one off rewrites, but Wordtune is for someone who is used to using something like Grammarly to improve their drafts, but wants something that actually improves the style of the piece.
Pricing: free! And then $9.99 for premium plans.
G2 Score: 4.3
4. Copy AI
Copy AI is an all-in-one AI writing platform built on top of GPT-3. Along with Jasper, it was one of the first products in this space that I tried and enjoyed.
Here’s what I’ll say about Copy AI: it’s probably the easiest OpenAI-based tool to get started using. But it’s got a lot left to be desired on power and output quality.
For example, they have a three click blog generator. You enter a keyword, and then it gives you an outline. And then you tweak the outline, and it gives you a brief with bullet points.
Once that looks good, you click a button and it generates a 1000-1500 word count piece for you.
Problem is: most of them aren’t very good.
So I think Copy AI shows a lot of promise when it comes to long form content, but they do excel at short form copywriting, including rewriting (especially for social media and Google ads / Facebook ads).
Another thing it’s great for? Cold emails and outreach email. I send a lot of outreach for sales at my agency as well as co-marketing partnerships. While I write most of it from scratch, sometimes it helps to pipe it through a tool like Copy AI to make it more focused and persuasive.
Who’s it best for? Prolific marketers and salespeople who don’t need the long form content features of Jasper. It’s phenomenal for social media copy and outreach emails, but lacks when it comes to long form articles.
Pricing: they have a free version, though it’s quite limited. Paid plans begin at $49/mo for 40k words.
G2 Score: 4.8/5
5. Hypotenuse AI
Hypotenuse AI has come a long way and is now one of my favorite AI writing assistants.
It’s hard to differentiate in this space. Most of these tools feel the same after a while.
Initially it started out as a tool built for ecommerce marketers, but it has since evolved into something much more.
While they’re still great at retail use cases like product descriptions (especially bulk product descriptions), they can also help you write long form blog posts from start to finish, write and rewrite headlines and slogans, generate different Instagram captions, and much more.
They also have an AI image generator.
One of my favorite features of Hypotenuse, something that differentiates it from the rest of the market, is their “content detective” feature.
Essentially, this helps you research factual content for articles. This solves a huge problem with AI content writers generally, which is they struggle to generate completely factually accurate content. This makes it one of the few tools you could feasibly use to write a research paper.
Everything run through Hypotenuse is unique content, plagiarism free, and pretty darn compelling.
Who’s it best for? Content marketers researching and writing factual content as well as marketers needing to produce or rewrite bulk copy like ads, social, and product descriptions.
Pricing: $24/month for the starter plan when paid annually
G2 Score: 4.2/5
6. Writesonic
Writesonic, like Jasper, is an AI writing and paraphrasing tool built on GPT-3 that went through Y Combinator.
I’ve written a huge comparison guide on the two tools, and the synopsis is this: Jasper is a bit more powerful, and Writesonic is a bit easier to use. Writesonic also has cheaper starting prices (though with several limitations).
In any case, Writesonic is another all purpose AI writer that can not only do rewriting, but generate unique content from scratch. A few of their templates that help me write better include: passive to active voice, rewrite with keywords, and content shorten.
Their content rephrase tool is the easiest way to get started. Just pop in your text and it’ll spit out three new versions:
Overall, Writesonic is a great platform that continues to get better. Like Hypotenuse AI and Jasper, they’ve also got an AI image generator (called Photosonic).
One huge benefit of Writesonic is they have a free version of the product. It’s limited in its features, but at least you can try the product out and see if you like it.
Who’s it best for? Marketing teams just getting started with AI writing software. It’s got a lower price point and easier templates to begin with than Jasper, but also contains some of its long form features.
Pricing: paid plans start at $10 / month (and the word count varies depending on the quality you choose). Long form version starts at $13 / month
G2 Score: 4.8/5
7. Rytr
Rytr is another super popular AI writing software used across many audience segments, from students punching up their essays to SEOs repurposing blog posts.
Recently, they were acquired by Copysmith (along with Frase, one of my favorite content analysis tools).
So now, the platform as a whole is an absolute powerhouse for content marketers, including not just paraphrasing tools, but AI-driven content research and content briefs, full article generation and free form writing, and of course, tons of templates to help you paraphrase content.
But let’s focus on Rytr. What do people love about it? It’s clearly widely used (they claim 2.5M+ users on their website). Their G2 score is a 4.7. People rave about it.
Having poked around in it a bit, I think it’s this: it’s easy and cheap.
They have a free plan and their paid plan starts at only $9/month, making it the most accessible of the all purpose AI writing assistants.
And it’s easy. Everything exists in one document, and you have templates accessible on the left hand side bar. For example, here’s one to help me generate blog sections:
They have some 40+ templates as well as dozens of tones you can use.
As for repurposing and paraphrasing, you can use the following operations to do that (expand, shorten, reword, append, sentence rephraser, paragraph rephraser, grammar checker, and plagiarism checker):
Who’s it best for? Those who want a free paraphrasing tool or are just starting out with AI content writing. It’s easy, cheap, and fun, but it’s not the most powerful or flexible. Still, it’s a great starting point.
Pricing: starts free and then $9/mo for the basic plan.
G2 score: 4.7/5
Conclusion
Amidst the cacophony of both artificial intelligence hype as well as skepticism, I hope I’ve cleared the fog a bit on tools to help you paraphrase and rewrite your content.
There’s a lot of marketing speak in this space right now around AI replacing writers and creatives, but it’s just not the case at this point. The best use case is to augment our own human intelligence, and the 7 tools on this list do just that.
If you want a free paraphrasing tool for quick jobs, Quillbot or Wordtune are fantastic.
If you want a powerful long form content generator, Jasper and Writesonic are two of my favorites.
Of course, there are many more paraphrasing tools out there. But these are my favorites so far. So let me know if I missed anything awesome.