This is going to be a strange post for those who follow me for growth or content advice. But fuck it. I’ve always wanted to get jacked. Health and fitness have always been top priorities for me. But at a very basic level, I’ve always wanted to achieve the vanity goal of looking shredded. Why? … Read more
You know that one thing that you can’t live with can’t live without? That’s an email blast for you! Click here! Click here! Click here! Now, don’t you feel like a schoolteacher trying to get your kids to pay attention? That’s what your customers feel like during an email blast. And unlike your school teacher, … Read more
One of the biggest challenges facing small business owners is keeping their schedules organized. With more meetings, seminars, client calls, and events, it becomes more difficult to manage time. Appointment scheduling software automates calendar management and helps small businesses manage time more efficiently. Businesses can easily connect with customers at times that are convenient for … Read more
Hit the top of the search results page? Awesome. But having your site hit the front page of only half the battle. It is critically important to get users’ clicks. If searchers see the website in search results but are not engaged to visit it, the click-through rates will be low. Source: Google Search Console … Read more
Whether you’re starting a new website or redesigning your current one, there’s a good chance you’ll be using a CMS. The question is, though…what CMS solution should you choose? CMS solutions can save time and money (free up valuable developer time) in the long run, but getting started with them can be challenging. If you … Read more
Redirects are an important part of technical SEO. When done properly, they can optimize your site and improve your rankings. This article will cover some of the unaddressed questions on the topic of redirects. The aim is to explain things as simply as possible to make redirects accessible to all SEOs, from beginners to experts. … Read more
I’ve hired dozens of freelance writers through working at CXL and now HubSpot and with my content agency. I’ve also done some freelance writing myself. If you don’t know what you’re doing, hiring freelancers can be frustrating, sometimes downright catastrophic. Here are the lessons I’ve learned through the years: If possible, work first with your … Read more
I’ve written a lot about how to create an experimentation program, improve data literacy, and promote a culture of experimentation. Let’s talk about the opposite: how to sabotage an A/B testing program. Why Not Focus on How to *Build* an Experimentation Program? Why Focus on the Negative? I love looking at things through a via … Read more
I never thought I would use an AI Copywriting tool. I felt a bit of a moral quandary at first. It felt strange to outsource my writing to an artificial intelligence software. However, I’ve changed my mind. The AI copywriting tools that are now available are awesome for writing product descriptions, ad copy, social media … Read more
Statistics suggest that 72% of customers are likely to engage with brands and messages customized to their specific concerns. Automatically adapting your customer experience based on past behavior is the way to get new customers and get them to come back time and time again. It’s the golden rule of marketing. Personalized emails, personalized advertisements, … Read more