I believe in the power of experimentation. But most companies have stumbled tremendously in building powerful experimentation programs. See, the value of experimentation doesn’t rest upon the single hyperbolic A/B test win. The value is in building an experimentation program and culture that scales and helps cap risk, enable innovation and creative adaptation, and generate … Read more
A good SEO reporting tool is a necessary investment for any team investing in organic search. Frankly, it’s table stakes. It is much easier to have automated and/or customized reports with all your (or your clients’) important KPIs delivered on intervals, rather than to manually assemble and cross reference data every time. Apart from helping … Read more
Both Ahrefs and Semrush are two of the best SEO tools on the market. I’ll break down the differences between these two popular SEO tools for you and show you exactly how they stack against each other. Let’s get started: Ahrefs vs. SEMrush: Overview. Ahrefs: Ahrefs provides an effective way to get a large number … Read more
Writing content of any kind takes a lot of effort and energy. If you’re a digital marketer, content writer or SEO copywriter, writing is a major part (or maybe even the only part) of your work, and grammatical errors or spelling mistakes can throw all your hard work right down the drain. Poor grammar can … Read more
You’re going to launch an online course? Okay, fine. But it better be good. One of the easiest ways to launch your own online course is by using online course platforms. I reviewed some of the best online course platforms based on their ease of use, course builder, cons, and more. What is an Online … Read more
Website analytics as an industry has come a long way. Once upon a time, it wasn’t so easy to collect data (nor analyze it) from your web pages. Now, we have an absolute gluttony of web analytics software available to us, ranging from the free and open source to the enterprise and highly advanced. I’ve … Read more
I was recently asked on a podcast what advice I would give new college graduates starting a digital marketing career. I gave an answer off the top of my head, which I think was okay. But I’ve also got a little sister who just graduated, so after I did the podcast, I ended up thinking … Read more
Popups, countdown timers, exit-intent… Email marketing automation and ecommerce marketing strategy are not just about that anymore. In fact, it’s not about “spraying and praying” at all. It’s about finding the right leads to nurture before you make your first sale. That’s why you need a Shopify email marketing platform that can help add a … Read more
As marketers, sometimes we need to invest in CRM software without worrying about email marketing and marketing automation tools right off the bat. Some other times we need to combine CRM and email marketing to manage to capture email leads, nurture them, and lead them down the sales funnel in an intuitive manner. CRM software … Read more
Webinars work. To make them work, you need webinar software to host your amazing content. What Features to Look for in a Webinar Platform? Here are a few features that your webinar software should have, no matter what industry you’re in. Customization and Branding Options – Your webinar software should be able to help you … Read more