Year: 2018

What is A/B Testing? An Advanced Guide + 29 Guidelines

by

Last Updated on July 30, 2024 by Alex Birkett A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical practices. … Read more

Growth Models

by

Last Updated on September 22, 2020 by Alex Birkett How do you model and predict growth (and growth opportunities)? There’s all this talk about “growth models” and “growth modeling” but not much talk about how to build them and get value from them. As with many things, it’s easy to see why they’re important, but … Read more

There Ain’t No Such Thing as Free Lunch in Content Marketing

by

Last Updated on August 26, 2020 by Alex Birkett “There ain’t no such thing as free lunch.” – Milton Friedman (among others throughout recent history) This will be piece inspired by a recent BuzzFeed article that outed contributors at “trustworthy” publications like Forbes, HuffPo, and Inc. To recap the piece: Forbes and others operate using … Read more

How to Capture Email Leads (using Journalism’s 5 W’s technique)

by

Last Updated on April 4, 2023 by Alex Birkett Capturing email leads is one of the primary goals of most content marketing programs. The money’s in the list, you get a million dollars back for every dollar you invest in email marketing, yada yada yada all the cherry picked statistics. Anyway, you know it’s important … Read more

Productivity Hacks

by

Last Updated on February 29, 2020 by Alex Birkett The world is obsessed with productivity hacks. Lifehacker gets many millions of visitors every month, the supplement industry is like $50 billion a year, and we all listen to Tim Ferriss’ podcast, which in effect covers the morning routines and productivity hacks of those more successful … Read more

Content Marketing Analytics: 11 Ways Data Can Inform Your Content Strategy

by

Last Updated on August 25, 2025 by Cass Rosas

We all want to be data-driven marketers, but sometimes content marketers are left out of the loop and expected to run solely on creativity.

Content marketing is a creative endeavor – just as other types or marketing are – but data and analytics can inform content marketing just like they can paid, social, or affiliate.

Read more

2018 Goals

by

Last Updated on January 6, 2018 by Alex Birkett New Year’s Resolutions™ are overrated, but time-based goals are nice. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. 2017 Was a Good Year In 2017, I hit lots of personal and professional goals. I … Read more