Alex Birkett

Alex Birkett is a growth marketing and experimentation expert as well as co-founder of Omniscient Digital, an organic growth agency that helps B2B brands drive pipeline and revenue through SEO and content programs. He enjoys skiing, making and experiencing music, reading and writing, and language learning. He lives in New York City with his dog, Biscuit.

Content Marketing Strategy: Everything You Need to Know to Build a Growth Machine

by

Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all the companies I’ve worked for, from super early stage startups to HubSpot where I work now, have been largely supported by content marketing (in one way or another). However, each company’s content marketing strategy was … Read more

What is A/B Testing? An Advanced Guide + 29 Guidelines

by

A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical practices. At the same time, I don’t think we should … Read more

Growth Models

by

How do you model and predict growth (and growth opportunities)? There’s all this talk about “growth models” and “growth modeling” but not much talk about how to build them and get value from them. As with many things, it’s easy to see why they’re important, but hard to put them into action. This post covers … Read more

There Ain’t No Such Thing as Free Lunch in Content Marketing

by

“There ain’t no such thing as free lunch.” – Milton Friedman (among others throughout recent history) This will be piece inspired by a recent BuzzFeed article that outed contributors at “trustworthy” publications like Forbes, HuffPo, and Inc. To recap the piece: Forbes and others operate using a free contributor model. In addition, their editorial stringency … Read more

How to Capture Email Leads (using Journalism’s 5 W’s technique)

by

Capturing email leads is one of the primary goals of most content marketing programs. The money’s in the list, you get a million dollars back for every dollar you invest in email marketing, yada yada yada all the cherry picked statistics. Anyway, you know it’s important or you wouldn’t have found your way here. The … Read more

A no-nonsense email outreach manual

by

I think I’m pretty good at email outreach. I’ve done a bunch of it, for a variety of reasons from link building to strategic partnerships to simply wanting to meet up for caffeinated beverages, and have had pretty good success in general. One time, I even had an unexpected case study written up about my … Read more

Productivity Hacks

by

The world is obsessed with productivity hacks. Lifehacker gets many millions of visitors every month, the supplement industry is like $50 billion a year, and we all listen to Tim Ferriss’ podcast, which in effect covers the morning routines and productivity hacks of those more successful than us. We all want to squeeze more out … Read more